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Si Me Quiero Web Design and UX by Ana Ramirez-Marta Liarte
Si Me Quiero Web Design and UX by Ana Ramirez-Marta Liarte
Si Me Quiero Web Design and UX by Ana Ramirez-Marta Liarte
Si Me Quiero Web Design and UX by Ana Ramirez-Marta Liarte
Si Me Quiero Web Design and UX by Ana Ramirez-Marta Liarte

Little Red studio

Silver Website and Web Design · 2020

Si Me Quiero Web Design and UX

by Ana Ramirez-Marta Liarte

  • A' Design Award 2020 Silver Winner in Website and Web Design
  • Awarded April 15, 2020
  • CLIENT: Little Red studio
  • Estimated Number of Design Views: 44,204
  • Verification code 7ED91C839D · Verify this award
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About Si Me Quiero Web Design and UX

The "Sí, Me Quiero" website is a space that helps to be oneself. To carry out the project, interviews had to be conducted and the social and cultural context in relation to women had to be explored; her projection in society and with herself. It was concluded that the web would be an accompaniment and would be carried out with an approach of helping to love oneself. In the design it is reflected simplicity with neutral tones using red contrasts to draw attention to certain actions, colors of the brand of the book published by the client. The inspiration came from constructivism art.

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Unique Properties
The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
Dimensions & Packaging
The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
Tags
Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
Production Technology
Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
Design Challenge
The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
Project Duration
The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
Operation Flow
Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
Research
The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
Inspiration
The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.

Colors of Si Me Quiero Web Design and UX

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