Silver Packaging Design · 2020
Songhua River Rice Rice Package
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Sourceage
- Estimated Number of Design Views: 40,276
- Verification code F25074D3D3 · Verify this award
About Songhua River Rice Rice Package
Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.
Press Kit
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019. - Patents
- Copyrights belong to 33 and branding, 2019.
Colors of Songhua River Rice Rice Package
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Design Interview about Songhua River Rice Rice Package
koi in Chinese has the meaning of good luck or may you have the prosperity in the new year. We use koi as the main form of the product, and extract the elements of water, light and earth into it, we redesign the traditional culture language to form a visual language. At the same time, we extract the koi 's visual color, putting up the perfect combination with the pattern to achieve the overall visual effect and product unique selling point, the origin of complement each other's purpose.
koi represents the beauty of the common sense in China, we create this striking unique graphics, good wishes and eye-catching colors of unity. While designing packaging, we are more particular about the material process to make it different. We use a unique fine lines of pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting process with artificial, so that scales slightly turned up, making the entire packaging more three-dimensional appearance.
I will inform my customers and we will celebrate together to see if we can further promote their sales.
About a month
The design of this particular concept is mainly due to the desire to make a good omen in the new year, which is very important in China? The design is commissioned by the client.
Your design is being produced or used by another company.
social insight
New Year gift giver
Shape, material and printing process
He is the origin of the product, the best regional product.
Adobe photoshop、Adobe illustrator
In the design, the rice is packaged as a gift to be sold, expanding the consumer group.
I have a team with a lot of experience in creative design and post production.
Technology ensures the quality of the finished product, and the fish scales will show a unique light.
We carried out competitive product analysis and research and environmental inspection of the sales market before we determined this plan.
In the process of conceptual design and implementation, the challenge we face is the main materials and processes, how to make them different. After many attempts, we finally use the unique fine grain pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting technology and artificial cooperation, so that the scale slightly up, so that the whole packaging more three-dimensional.
I hope to get the recognition of professionals, and also hope to guide the improvement of better design.
In a Chinese word, Everything comes to him who waits.