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A dark amber bottle rests diagonally against rugged charcoal-gray stone surfaces, its angular rectangular form creating a compelling geometric counterpoint to the organic irregularity of the surroundi
Asta Kauspedaite's Starka Wildside Bottle Design And Labels presents a commanding study in dramatic chromatic contrast and tactile material presence, where a traditional spirit vessel emerges from a c
Asta Kauspedaite's Starka Wildside Bottle Design and Labels presents a sophisticated study in contemporary spirits packaging that achieves commanding shelf presence through strategic deployment of chr
Asta Kauspedaite's Starka Wildside Bottle Design And Labels establishes its commanding visual presence through a sophisticated interplay of deep teal chromatic fields anchored by luminous amber-gold b
Asta Kauspedaite's Starka Wildside Bottle Design And Labels presents a masterfully composed product photography study dominated by deep charcoal and slate-gray environmental stones that establish a ru

MV Group

Silver Packaging Design · 2024

Starka Wildside Bottle Design And Labels

by Asta Kauspedaite

  • A' Design Award 2024 Silver Winner in Packaging Design
  • Awarded April 15, 2024
  • CLIENT: MV Group
  • Estimated Number of Design Views: 50,979
  • Verification code 85B49A4B2A · Verify this award
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About Starka Wildside Bottle Design And Labels

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

Asta Kauspedaite's Starka Wildside Bottle Design And Labels emerges from a rich tradition of Eastern European spirit craftsmanship while embracing contemporary design sensibilities that speak to discerning collectors and connoisseurs seeking authentic artisanal experiences. The packaging system demonstrates remarkable sophistication in its orchestration of multiple visual languages, from the ornate calligraphic masthead suggesting centuries of distilling heritage to the scientifically precise yet romantically rendered avian illustration that anchors the composition with totemic presence. The chromatic strategy proves particularly accomplished, employing a teal ground that evokes deep forest understories and wild berry patches while golden typographic elements and border treatments suggest both precious metallurgy and the amber warmth of aged spirits. This color relationship creates what might be termed a chromatic narrative, the journey from wild harvest through patient maturation to refined enjoyment. The purple accent band introduces aristocratic associations while functioning structurally to separate textual hierarchies and create visual breathing room within the densely information-rich label architecture. Technical execution reveals meticulous attention to material interaction, where the embossed glass texturing along the bottle's base creates tactile interest and suggests handcrafted authenticity, while the label's apparent use of metallic inks and layered printing techniques produces dimensional richness that rewards close examination. The environmental staging against primordial stone formations reinforces the brand narrative of wild ingredients and ancient traditions, positioning the product within a mythology of untamed landscapes and patient craft. How might this vessel's journey from wild harvest to refined presentation mirror our own transformations through time and experience?

Press Kit

Unique Properties
The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Project Duration
Stumbro Starka Wildside was updated in 2023.
Operation Flow
With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Research
Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration
Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Image Credits
Edgaras Marozas (http://www.krop.com/edgarasmarozas/)

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Strategic Packaging Design for Beverage Brands

We transform beverage brands through conceptual packaging that combines distinctive visual storytelling with production expertise. Our award-winning approach focuses on creating memorable bottle designs and labels that capture brand essence while ensuring technical excellence.

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