Bronze Packaging Design · 2023
The Language of Emotion and Time Cake Packaging
by Jiaxin Lv
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 10,150
- Verification code DE485AFE81 · Verify this award
About The Language of Emotion and Time Cake Packaging
The Language of Emotion and Time is a cake packaging design that uses fresh flowers as a visual sign of freshness. A transparent flower box is attached to the top of the package and can be pulled out, opened and detached for reuse. As the flowers bloom and fade, users can judge whether the cake is still fresh. The outer shell is made of recyclable hard cardboard, and the flower box is made of decomposable transparent material to reduce plastic use. The package measures 15 by 15 by 15 centimeters. Fresh flowers replace ribbons and add meaning when the cake is given as a gift.
Press Kit
- Unique Properties
- Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
- Dimensions & Packaging
- The packaging size is 15cm*15cm*15cm
- Tags
- FRESHER; PACKING; CAKE; FLOWERS
- Production Technology
- It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
- Design Challenge
- The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
- Project Duration
- The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
- Operation Flow
- The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.
- Research
- The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
- Inspiration
- People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing