Silver Packaging Design · 2021
The Mask That Ate The Virus Virus-eliminating Mask
by Birger Linke
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Birger Linke Design
- Estimated Number of Design Views: 23,693
- Verification code 7B25E88BBB · Verify this award
About The Mask That Ate The Virus Virus-eliminating Mask
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.
Press Kit
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Image Credits
- Photography: Chiara Ye Photography
- Patents
- Livinguard patented, treated textile