The Rules of War Posters

Press Kit

Unique Properties

The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.

Dimensions & Packaging

1000 mm x 700 mm x 200 gm

Tags

Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict

Production Technology

iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library

Design Challenge

The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to

Project Duration

This project was created during the month of May 2019 in Cairo, Egypt.

Operation Flow

These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.

Research

To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.

Inspiration

Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.

Image Credits

Illustrator / Creative Director: Mirna Noaman

Patents

Copyrights belong to the International Committee of the Red Cross, 2019.

Colors of The Rules of War Posters

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