Iron Art and Stationery Supplies Design · 2021
Theodorus File Box Design and Branding
- A' Design Award 2021 Iron Winner in Art and Stationery Supplies Design
- Awarded April 15, 2021
- CLIENT: Theodorus
- Estimated Number of Design Views: 24,076
- Verification code E508053007 · Verify this award
About Theodorus File Box Design and Branding
Theodorus File Box is a file box designed for storing documents and magazines. The shape of each box forms a semicircle when three boxes are lined up, and the insides are printed with imagery as well. Four designs are divided into two series. The space series features the moon and the earth, while the fruit series features a watermelon and an orange. The space theme reflects the client's work in the aerospace industry. Each box is made of corrugated cardboard with printed paper applied to both sides. The printed images are based on actual photographs.
Press Kit
- Unique Properties
- These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
- Dimensions & Packaging
- Width 270mm x Depth 102mm x Height 310mm
- Tags
- Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
- Production Technology
- It is made of corrugated cardboard with printed paper stuck together on both sides.
- Design Challenge
- We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
- Project Duration
- The project started in March 2020 and finished in October 2020 in Japan.
- Operation Flow
- Our roles in this project included product design, naming, logo design and branding for the file boxes.
- Research
- According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
- Inspiration
- We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
- Image Credits
- Kazuaki Kawahara, 2020.
- Patents
- Patented. Utility model registration No (U3228257) 3228257. 2020. Japan