Iron Food, Beverage and Culinary Arts Design · 2022
Treasure Box Chocolate Snack Combo Packaging
by Mutian Yu
- A' Design Award 2022 Iron Winner in Food, Beverage and Culinary Arts Design
- Awarded April 15, 2022
- CLIENT: Savannah College of Art and Design
- Estimated Number of Design Views: 49,896
- Verification code C34080DDC0 · Verify this award
About Treasure Box Chocolate Snack Combo Packaging
Treasure Box Chocolate is a chocolate combination packaged in the shape of a treasure box. The package holds five different chocolates, together with nuts, dried cranberries, cookies, jelly beans and popping candy. Each chocolate is also shaped like a small treasure box, so opening one reveals a different filling. The box measures 331.5 by 71.5 by 58 millimeters and is produced with a high-end gift box process that includes plate making, printing on wrapping paper, surface treatment and mounting. The intent is to celebrate small joyful moments.
Press Kit
- Unique Properties
- The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
- Dimensions & Packaging
- 331.5mm*71.5mm*58mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
- Design Challenge
- The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
- Project Duration
- The project started in September 2019 and finished in November 2019 in Savannah, the United States.
- Operation Flow
- Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
- Research
- Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
- Inspiration
- By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
- Image Credits
- Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.