Silver Packaging Design · 2023
Una Luna Collection Candy Packaging
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Sot B&d
- Estimated Number of Design Views: 28,506
- Verification code 3F39119A43 · Verify this award
About Una Luna Collection Candy Packaging
Una Luna is a packaging design for a collection of liqueur filled chocolates. Each candy is infused with a liqueur blend, covered with a thin sugar casing and dipped in Italian dark chocolate. The packaging avoids images of ingredients. Instead, each flavor is expressed through abstract brush strokes and colors. The box is printed in full color on cardboard, with gold foil embossing and selective varnish over the illustrations. A black background frames the bright strokes and unites the collection in one line.
Positioned within the contemporary landscape of artisanal confectionery presentation, Olha Takhtarova's Una Luna Collection packaging suite exemplifies a sophisticated approach to brand differentiation through expressive visual storytelling while maintaining systematic coherence across a flavor range. The designer appears to draw upon traditions of lyrical abstraction and gestural painting, translating fine art sensibilities into commercial packaging contexts with remarkable sensitivity to both aesthetic impact and functional communication requirements. Each box surface functions as an individual artwork, featuring organic forms that evoke without literally depicting the sensory experiences of their contents: warm chromatic explosions suggesting citrus or spice, cool aqueous striations evoking berry freshness, verdant spirals implying herbal or mint notes, and soft pink gradations conjuring floral or fruit-forward flavors. The consistent deployment of deep black grounds across all variants establishes visual unity while maximizing the luminous impact of each chromatic composition, a strategy that simultaneously communicates premium positioning and creates compelling shelf presence. Typographic elements demonstrate careful hierarchical organization, with brand identity rendered in elegant gold-toned letters that suggest both refinement and warmth, while flavor descriptors in Cyrillic script ground the collection within its cultural context. The diagonal presentation arrangement captured in this image amplifies the dynamic energy inherent in each individual design, creating visual rhythm through repetition while celebrating variety. One might observe how the designer balances expressive freedom with systematic thinking, allowing each variant sufficient individuality to intrigue while maintaining the structural consistency that enables brand recognition. The collection invites consideration of how contemporary packaging design might honor craft traditions while embracing abstract visual languages, and how commercial objects might transcend mere function to offer moments of aesthetic pleasure in everyday encounters.
Press Kit
- Unique Properties
- Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
- Dimensions & Packaging
- The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm - Tags
- Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
- Production Technology
- Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
- Design Challenge
- The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
- Project Duration
- June 2022 - October 2022.
Ukraine - Operation Flow
- The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
- Research
- The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
- Inspiration
- Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art. - Image Credits
- Illustration by Olha Takhtarova
Colors of Una Luna Collection Candy Packaging
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G0E3 ShopGrand Interview about Una Luna Collection Candy Packaging
We aimed to visually translate the essence of each liqueur flavor into an abstract artistic form, using bold brushstrokes and vibrant colors to evoke taste sensations and emotions. Each stroke represents the dynamic complexity of the flavor, with colors carefully chosen to reflect its character—warm tones for rich, fruity notes and cooler shades for refreshing, citrusy profiles. This abstract approach not only breaks away from traditional food imagery but also invites the consumer to explore and interpret the flavors through a unique, sensory-driven perspective, creating a memorable and engaging experience.
The combination of full-color printing, embossed gold foil, and selective varnish was chosen to convey a sense of luxury, artistry, and attention to detail. Full-color printing brings the abstract brushstrokes to life, immersing the consumer in the vibrant interpretation of flavors. The embossed gold foil adds a tactile and visual element of sophistication, reinforcing the premium quality of the brand. Selective varnish highlights specific design elements, creating depth and enhancing the sensory experience. Together, these production techniques create a multisensory interaction that deepens the consumer’s emotional connection, elevating the packaging to an artistic expression of indulgence.
The creative process began with an exploration of the emotional and sensory profiles of each flavor. For Khrenovukha, known for its bold, spicy character, we used sharp, dynamic brushstrokes in contrasting greens and yellows to evoke its intensity and invigorating energy. Malynivka, on the other hand, inspired soft yet vibrant pinks and reds with flowing, rounded strokes to reflect its sweet, fruity, and indulgent nature. Our goal was to capture the spirit and energy of each flavor through abstract art, allowing consumers to interpret the visual elements and connect with the product on a personal, sensory level, rather than relying on literal depictions.
The black background was chosen as a timeless and sophisticated canvas that amplifies the vibrancy of the abstract brushstrokes, allowing each flavor’s energy to shine without competing elements. The gold foil framing unites the collection by adding a sense of luxury and refinement, creating a visual thread that ties the diverse flavor profiles together. This combination strikes a balance between boldness and elegance, ensuring the packaging feels cohesive as a premium collection while allowing the individuality of each flavor to stand out within its shared design framework.
Our research revealed that modern consumers, especially in the premium segment, value emotional and sensory experiences over traditional representations. Rather than using conventional ingredient imagery, we sought to capture the dynamic energy and essence of each liqueur blend. This approach reflects the abstract and layered nature of flavor itself—complex, vibrant, and open to personal interpretation. By focusing on the emotions and sensations evoked by the liqueurs, we created a more engaging and memorable experience that resonates with the consumer’s desire for artistry and uniqueness in luxury products.
To balance artistic expression with commercial requirements, we focused on aligning the abstract designs with the brand’s premium identity and the preferences of its target market. Creative freedom was directed toward crafting vibrant brushstrokes that evoke the energy and essence of each flavor, ensuring they felt unique yet cohesive. At the same time, the black-and-gold color scheme and refined typography reinforced the luxury positioning of the brand, catering to the expectations of a sophisticated audience. This harmony allowed the packaging to stand out artistically while maintaining strong shelf appeal and clear market relevance.
The key considerations were to create a packaging design that not only reflected the premium quality of the Italian chocolates and liqueur combinations but also elevated the consumer experience. We prioritized sophistication and sensory engagement, using a black background to exude elegance, vibrant brushstrokes to represent the dynamic flavor profiles, and gold foil accents to convey luxury. The combination of selective varnish and embossed elements added a tactile dimension, reinforcing the indulgent nature of the product. Every detail was carefully crafted to align with the exclusivity of the brand and ensure the packaging felt as special as the product itself.
The abstract expressions were inspired by the sensory and emotional profiles of each flavor. For each variant, we considered the taste intensity, mood, and cultural essence of the liqueur. Bold, sweeping brushstrokes were used for vibrant, energetic flavors like Citrynivka, with warm yellows and oranges to evoke zest and brightness. In contrast, softer, more fluid strokes with deep purples and blues were chosen for calming, rich flavors like Chornytsya Nalyvka, symbolizing depth and indulgence. The color palettes and brushstroke styles were carefully crafted to visually convey the unique personality and experience of each flavor, creating a multisensory connection between the packaging and the product.
Creating the Una Luna Collection Candy Packaging during the challenging circumstances of 2022 in Ukraine deeply influenced our approach. The adversity fueled a desire to celebrate resilience, creativity, and the beauty of life through bold and expressive designs. The abstract brushstrokes became a metaphor for energy, movement, and hope, while the vibrant color palettes symbolized the richness of flavors and emotions. Despite the hardships, we focused on crafting a design that felt uplifting, luxurious, and timeless, demonstrating the power of creativity to overcome challenges and inspire positivity.
The success of the Una Luna Collection Candy Packaging highlights the growing consumer desire for packaging that goes beyond functionality to deliver an emotional and sensory experience. This innovative approach to abstract flavor representation sets a precedent for luxury confectionery packaging by encouraging designers to explore artistic, non-literal expressions of taste and identity. I envision future trends leaning more into personalized, story-driven designs that use abstract visuals to create deeper connections with consumers, combining artistic freedom with premium, tactile materials to redefine the luxury packaging landscape.