Iron Furniture Design · 2024
Venturi Showcase
by Fatih Ozkaya
- A' Design Award 2024 Iron Winner in Furniture Design
- Awarded April 15, 2024
- CLIENT: FTH Design
- Estimated Number of Design Views: 14,579
- Verification code 6DF70C8113 · Verify this award
About Venturi Showcase
Venturi provides real value for displaying works of art, perfectly complementing the personality of its owner. Careful use of aspect ratios in the Venturi design has resulted in an experience that maximizes visual power. The continent of the design is aesthetic timelessness, where purity of form combines elegance and durability. Every detail in the design is the result of careful and disciplined research. The most important factor in the emergence of the design was that it had a completely original and strong line.
Press Kit
- Unique Properties
- VENTURI SHOWCASE. Perfectly complementing the personality of its owner, it provides real value for displaying works of art. Careful use of aspect ratios in Venturi's design has resulted in an experience that delivers the ultimate in visual power.
- Dimensions & Packaging
- 4250X500X2600
- Tags
- F,T,H,L,X,D
- Design Challenge
- The most difficult factor in the emergence of the design was the idea of being completely original and with the highest level of visual power. From the moment the design began to emerge on paper to the tightening of the last screw in production, great attention was paid to visual detail and material quality. In order to be a timeless design, it was aimed to maintain the same visual power even after years.
- Project Duration
- The project started in Turkey in June 2023 and finished in Turkey in August 2023 and was exhibited at the Istanbul furniture fair in January 2024.
- Operation Flow
- It does not have any working principles. It consists of four fixed columns and shelves fixed in different directions.
- Research
- While researching the design, I examined dozens of current showcase designs and in order to have a unique design that would be different from all current showcase designs, I researched hundreds of visuals and videos from all fields, recorded the visual videos I deemed necessary, collected the best details here and brought them together, and as a result, I came up with the VENTURI design.
- Inspiration
- My inspiration for creating the project is my passion for automobiles. While designing, I was inspired by the engine designs of super sports cars. The fact that they are complex but also in order allowed me to come up with this design. The engine cylinder arrangement of automobiles also became my source of inspiration.
Colors of Venturi Showcase
Grand Interview about Venturi Showcase
Automobiles have always been the technological products that interest me most. The harmony of hundreds of parts as a whole is nothing but a great passion for engineering and design. Based on this issue, I designed the Venturi Showcase. Just like automobiles, a design that consists of many different parts but is in perfect harmony as a whole has emerged.
Starting from the question of how I can use geometric shapes such as ellipses and rectangles together and in harmony rather than a mathematical principle, and by examining automobile designs that use these two geometric shapes, I took great care to use both geometric shapes in a harmonious manner. This played the biggest role in revealing the visual power of the Venturi.
Timeless design concept. This concept was the one that I adhered to while designing the venturi, in order to ensure that it preserves its visual power for many years and to add value to the places where it is exhibited.
As I mentioned before, the inspiration comes from the holistic structure of automobiles, which seems complex but works in harmony. This both makes Venturi stand out in visual and design terms and adds value to the works exhibited on it.
Of course I can share. First and foremost were the engine assemblies of luxury and sports cars. Following this, there were touches from the fashion world and technological designs.
The venturi owner can provide partial protection by displaying important and special works at certain points where the ellipse forms enter the four vertical columns.
During the time from sketching to production of the design, I had mostly completed in my mind what the material would be. The harmony of leather and wood has always impressed me. Wood is a product used in almost every field, but since leather is not a common material in the furniture industry, especially in products such as showcases and consoles, I made this choice in order to eliminate this perception and to present to people how these two materials look when used correctly in harmony.
First of all, the recognition gained is of course proud and exciting. This success will be a great inspiration for me to create many designs that are seriously different and have a unique design and visual language for the future in the furniture industry.
In fact, it would be safe to say that there has been no evolution at all. Only certain visual arrangements were made by A'DESIGN AWARD until the design was exhibited. Of course, I was informed what these regulations would be and they were arranged and forwarded.
First of all, I have always agreed with the principle that the design should have a language and originality that reflects one's self, regardless of the field of design. Creating new, original yet practical designs that will make our lives easier in every sense is not an easy process. At this point, the work and responsibilities of real designers are huge. My biggest thought about creating new designs is that it should not be forgotten that everything on Earth will inspire a design. This can be anything that comes to your mind, from a tree leaf to a reflection in the water, from a cloud to intertwined images, from technology to ancient works. My last word on this subject is that if the designer finishes the design by asking himself questions as if he will use the design himself, then I think the design will reach its real purpose.