Silver Packaging Design · 2024
Vintagience Vintage Japanese Sake Packaging
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Shunbin inc.
- Estimated Number of Design Views: 30,098
- Verification code 04EE21FB9D · Verify this award
About Vintagience Vintage Japanese Sake Packaging
Vintagience is a packaging design for a vintage Japanese sake that is aged using scientific methods. The bottle form recalls antique medicine bottles, linking the aging process with science. A luminous gradation on the label, produced by prism printing, expresses the blend of long years, scientific aging methods and the brewer's care. The letters are foil-stamped, while the symbol mark and the clock hands are embossed. The clock hands stand for the continuous passage of time during aging. The rigid box uses holographic foil that changes color with the angle of light.
The packaging design presented here occupies a distinctive position within contemporary Japanese craft beverage presentation, representing what might be termed the intersection of artisanal tradition and modernist visual communication, the designer appears to have developed a systematic approach wherein each bottle variant receives an individualized abstract composition that functions as both aesthetic differentiation and sensory suggestion—the deep oceanic swirls perhaps evoking umami depth, the fiery atmospheric renderings suggesting warm finish profiles, the geological bands intimating the layered complexity that emerges through extended maturation—this strategy transforms product packaging from mere container identification into an experiential preview that engages potential appreciators before consumption begins, the typographic hierarchy demonstrates considerable sophistication in its navigation between cultural registers, with traditional kanji characters commanding central visual attention while English text provides international accessibility, the brand name itself—a portmanteau suggesting vintage and experience or perhaps intelligence—signals the product's positioning at the nexus of heritage and innovation, technically the label design achieves remarkable balance between the organic spontaneity of the abstract imagery and the precise geometric order of the typographic elements, the hexagonal logo mark providing a crystalline anchor point that grounds each composition, the choice of transparent glass rather than the ceramic vessels traditional to sake presentation allows the aged amber contents to participate actively in the visual communication, their warm golden tones creating dialogue with the varied cool and warm accent colors across the label family, the white pedestals and neutral background in this presentation context suggest gallery installation, positioning these functional objects within aesthetic contemplation frameworks typically reserved for fine art, inviting viewers to consider how the everyday ritual of selecting and consuming beverages might be elevated through thoughtful design intervention into an experience of sustained aesthetic pleasure
Press Kit
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Dimensions & Packaging
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - Tags
- Sake, Japanese Sake, Vintage Sake, Package design
- Production Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Design Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Project Duration
- This brand launched in Iga, Japan, in November 2023.
- Operation Flow
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Image Credits
- Shunbin Co., Ltd.
- Patents
- Trademark: 2023 Carrier Car Service Co., Ltd.
Colors of Vintagience Vintage Japanese Sake Packaging
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