Silver Advertising, Marketing and Communication Design · 2023
Vivo X80 Product Promotion
by Output
- A' Design Award 2023 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2023
- CLIENT: Output
- Estimated Number of Design Views: 560,690
- Verification code AA1E195502 · Verify this award
About Vivo X80 Product Promotion
Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.
Press Kit
- Unique Properties
- Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
- Dimensions & Packaging
- We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
- Tags
- Naked eye 3d, Interactive, Epic, Innovation, Creative
- Production Technology
- Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator. - Design Challenge
- How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
- Project Duration
- The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
- Operation Flow
- Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
- Research
- How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
- Inspiration
- Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
- Image Credits
- Photographer: Xujie Yan
Colors of Vivo X80 Product Promotion
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Interactive 3D Digital Experience Solutions
We create groundbreaking digital advertising campaigns that captivate audiences through immersive technologies. Our expertise spans naked-eye 3D displays, interactive installations, and multi-sensory brand experiences. Award-winning agency bringing your brand into the future.
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