Iron Packaging Design · 2023
Waggner Coffee Packaging
- A' Design Award 2023 Iron Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Wallrus Design Studio
- Estimated Number of Design Views: 12,335
- Verification code 333DA175F3 · Verify this award
About Waggner Coffee Packaging
Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.
Press Kit
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Image Credits
- Mockup: Wallrus Design Studio
- Patents
- Mockup: Wallrus Design Studio