Gold Packaging Design · 2025
Whispers of Ink Fragrance Packaging
- A' Design Award 2025 Gold Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Vitartissimi
- Estimated Number of Design Views: 94,008
- Verification code C5540C0755 · Verify this award
About Whispers of Ink Fragrance Packaging
Whispers of Ink is a packaging design for a fragrance series that includes scented candles, travel incense sticks and plaster diffuser stones. The products are made with traditional Chinese heritage techniques. The packaging uses a magnolia book motif, with branches and leaves taken from magnolia trees in Jiangnan gardens. The flower shape is turned into an open book page. The candle container is hand drawn with fine lines and covered with a grass green glaze. Spot color printing and letterpress embossing are used.
Whispers of Ink Fragrance Packaging by Suzhou SoFeng Design Co.,Ltd. emerges from a rich tradition of aesthetic cultivation that honors the refined sensibilities associated with scholarly pursuits and contemplative practices, the ensemble demonstrating exceptional achievement in synthesizing contemporary luxury packaging conventions with visual vocabularies drawn from classical artistic heritage, the compositional arrangement exhibits sophisticated spatial choreography wherein each element occupies its designated position with purposeful intentionality creating a visual hierarchy that guides the eye from the opened presentation box at left through the commanding jade ceramic vessel at center toward the stacked cartons at right, technical accomplishment manifests in the masterful coordination of material finishes spanning matte pressed papers bearing delicate embossed botanical patterns to the luminous glazed ceramic surface whose depth of color suggests traditional celadon wares prized for centuries, the chromatic program demonstrates remarkable restraint and coherence as variations of green progress through the ensemble creating unity while strategic ivory and copper elements introduce essential contrast and visual punctuation, particular passages of distinction include the porcelain pendant whose scalloped silhouette and raised botanical relief evoke traditional ornamental forms while the incense holder and accessories within the presentation box reveal meticulous attention to ritual objects associated with aromatic appreciation, thematically the work engages enduring traditions of sensory refinement and the cultivation of atmosphere through fragrance positioning these contemporary objects within lineages of aesthetic practice stretching across centuries, viewers are invited to contemplate how material objects might serve as vessels for ephemeral sensory experiences and how design can honor heritage while speaking to contemporary sensibilities.
Press Kit
- Unique Properties
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- Dimensions & Packaging
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- Tags
- Branding, Packaging, Aromatherapy
- Production Technology
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- Design Challenge
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- Project Duration
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- Research
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- Inspiration
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Colors of Whispers of Ink Fragrance Packaging
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