Bronze Packaging Design · 2020
Wuyi Black Tea Floral Flavor Packing Design
by Li Zuo
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Wendao WD Creativity
- Estimated Number of Design Views: 10,826
- Verification code 0FF586627E · Verify this award
About Wuyi Black Tea Floral Flavor Packing Design
Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.
Press Kit
- Unique Properties
- emphasizes the unique environment of Tongmu Pass Wuyi mountain.
Great tea needs great nature.The packaging paper uses wallpaper with the natural grain, emphasizing the concept of returning to nature. - Dimensions & Packaging
- Length 230mmX width 60mmX height 90mm
- Production Technology
- Internal and external drawing box design process, showing a sense of interaction
- Operation Flow
- Customers have to open the package and have a movie watching experience.
- Inspiration
- The design inspiration comes from the mountains, water, flowers, birds, and tea in the natural environment of Wuyi Mountain.The rounded composition of the film, shows the natural beauty of Wuyi Mountain with lines : mountains, water, flowers, birds,and tea,The box is drawn like a natural and abstract film of Wuyi Mountain.