Silver Packaging Design · 2025
Xiao Liu 30th Anniversary Gift Box
by Ziqiong Li
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: ONE DESIGN Brand Co., Ltd
- Estimated Number of Design Views: 24,812
- Verification code 383F39EDB6 · Verify this award
About Xiao Liu 30th Anniversary Gift Box
This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!
Positioned within the distinguished tradition of commemorative luxury packaging, this elegant presentation box by Ziqiong Li represents a thoughtful meditation on heritage, continuity, and the meaningful passage of time. The design appears to draw upon both contemporary minimalist sensibilities and references to traditional craft, creating a visual language that speaks to accumulated experience and enduring values. The remarkable topographic texture dominating the upper surface seems to reference geological strata or the growth rings of venerable trees, suggesting organic accumulation and natural processes of maturation. This textural choice transforms a functional container into a contemplative object worthy of preservation beyond its immediate purpose. The horizontal timeline element serves as a narrative spine, marking significant intervals while inviting reflection upon the moments and achievements these decades represent. The prominent medallion functions as both seal and symbol, its radiating lines suggesting both sunrise and the emanation of influence from a central source. The sophisticated restraint of the color palette, limited essentially to warm ivory and gold, demonstrates confidence in material quality and formal elegance rather than chromatic complexity. The integration of dual writing systems suggests a design conscious of both local heritage and broader communication, honoring tradition while embracing contemporary global contexts. The atmospheric presentation, with its carefully controlled lighting and rich background environment, positions this object within a realm of considered luxury and meaningful commemoration. One might contemplate how such packaging transforms the act of giving into ceremony, and how material objects can embody collective memory and shared aspiration.
Press Kit
- Unique Properties
- This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history. - Dimensions & Packaging
- 440mmx240mmx130mm
- Tags
- 30th anniversary, gift-box design, years, company
- Production Technology
- The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
- Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
- Research
- This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
- Inspiration
- The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Colors of Xiao Liu 30th Anniversary Gift Box
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