Silver Packaging Design · 2020
Xiaohutuxian Xinyouran Wine Boxes
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Shenzhen baixinglong creative packaging co., ltd.
- Estimated Number of Design Views: 21,714
- Verification code E759B5DBFB · Verify this award
About Xiaohutuxian Xinyouran Wine Boxes
Xiaohutuxian Xinyouran is a packaging design for liquor bottles. The box is shaped like a bamboo slip, the writing surface used in ancient China before paper. The box opens in the same way as a bamboo slip book, so opening the package recalls opening a book of wisdom. Inside, a pair of Chinese ink paintings shows a range of mountains, a traditional symbol of wisdom. The mountains are drawn with two-dimensional codes, joining Chinese culture with modern technology. The package is made of cardboard and measures 150 by 120 by 300 millimeters.
Press Kit
- Unique Properties
- Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined. - Dimensions & Packaging
- 150mm*120mm*300mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Project Duration
- Start in October 2019 and finish in December 2019
- Operation Flow
- The opening method is the same as that of bamboo slips.
- Inspiration
- The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
Colors of Xiaohutuxian Xinyouran Wine Boxes
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Creative Packaging Design Services
We specialize in innovative packaging design that merges cultural storytelling with modern aesthetics. Our award-winning approach transforms products into memorable experiences through thoughtful design that honors tradition while embracing contemporary innovation.
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