Platinum Computer Graphics, 3D Modeling, Texturing, and Rendering Design · 2023
Xijiajia Ai Digital Human
by Baidu Online Network Technology
- A' Design Award 2023 Platinum Winner in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Awarded April 15, 2023
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 2,370,547
- Verification code 25806D5780 · Verify this award
About Xijiajia Ai Digital Human
Xijiajia is a digital human created and driven by artificial intelligence. The appearance of Xijiajia is generated by fusing the facial features of a dozen popular Asian women. Facial expressions, movement, speech and clothing are also produced by algorithms and can be changed to suit each scene. Xijiajia can hold real time conversations, sing, dance, dress, stream live and create paintings, music and arrangements. Sign language and several spoken languages are supported, which helps users with hearing impairment. The project explores how people and machines can work together.
Within the evolving landscape of digital human creation, Baidu Online Network Technology Co., Ltd's Xijiajia Ai Digital Human stands as a significant achievement in the synthesis of technological innovation and aesthetic refinement, representing the sophisticated capabilities of contemporary computer graphics in capturing human likeness and presence. The work demonstrates exceptional command of photorealistic rendering techniques, particularly evident in the nuanced treatment of skin surfaces where subsurface light scattering creates the luminous translucency characteristic of living tissue, and in the strand-based hair simulation that achieves remarkable naturalism while incorporating stylized chromatic elements. The compositional approach draws upon centuries of portraiture tradition, employing centralized frontal presentation that echoes both classical Western portrait conventions and the iconic symmetry of devotional imagery, yet the work transcends mere technical demonstration through thoughtful integration of contemporary aesthetic sensibilities. The chromatic program operates on multiple registers simultaneously: the cool violet-blue atmospheric surround establishes an ethereal, almost otherworldly context, while warm flesh tones and amber eyes provide essential human warmth and psychological accessibility. The inclusion of the luminescent cyan rings at the neck creates a compelling visual dialectic between organic and technological, suggesting the figure exists at a threshold between human presence and digital manifestation. This element functions both as formal device, providing strong value contrast and chromatic accent, and as conceptual marker, positioning the work within contemporary discourse regarding artificial intelligence, virtual beings, and the expanding boundaries of digital representation. The meticulous attention to detail throughout, from individual pore rendering to precise catchlight placement, speaks to the rigorous technical standards driving current advances in real-time and pre-rendered digital human technology. Viewers might contemplate how such works challenge traditional distinctions between representation and simulation, and what new forms of aesthetic experience emerge when technology achieves such intimate approximation of human presence.
Press Kit
- Unique Properties
- Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
- Tags
- HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
- Production Technology
- The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
- Design Challenge
- Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
- Project Duration
- The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
- Operation Flow
- Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.
- Research
- The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
- Inspiration
- With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
Colors of Xijiajia Ai Digital Human
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