Bronze Graphics, Illustration and Visual Communication Design · 2023
Xing Yun Shu Dessert
by Bingying Liu
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Shijiazhuang luoshanqi foods co., ltd
- Estimated Number of Design Views: 8,637
- Verification code 7CE159798C · Verify this award
About Xing Yun Shu Dessert
Xing Yun Shu is a brand identity created for a dessert producer. The design conveys the idea of luck found in traditional Chinese culture through a new visual language. Abstract figures built from compact points, lines and planes replace complex traditional Chinese patterns, and the simplified forms still carry the meaning of good fortune. A festive pairing of red and green is combined with Chinese characters to give the tradition a fresh appearance. The intention is to build a warm and positive feeling toward the dessert brand.
Press Kit
- Unique Properties
- The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
- Tags
- Luck，Fashion，Youth，Dessert，Imagine
- Design Challenge
- expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- Project Duration
- The project was started in Shijiazhuang in May 2022 and completed in September 2022.
- Inspiration
- The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .