Perception Ikhefi by Haejun Jung - Feelament

Perception Ikhefi by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 Ibhaso Leplatinam le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IplatinamIngaphakathi· 2020

Perception Ikhefi

by Haejun Jung - Feelament

Client: Perception

Ibhaso Leplatinam le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Perception Ikhefi

Le cafe incinci ifudumeleyo yeplanga ibekwe kwikona yeendlela enqamlezileyo kwindawo ethuleyo. Indawo yokulungiselela evulekileyo esembindini yenza amava acocekileyo kwaye abanzi okusebenza kwe-barista kubakhenkethi kuyo yonke indawo esihlalo sebar okanye isitulo setafile kwikhefi. Isilingi into ebizwa ngokuba "ngumthi wokufiphaza" iqala ngasemva kwendawo yokulungiselela, kwaye igubungela ummandla wabathengi ukwenza yonke imeko yale cafe. Inika isiphumo esingaqhelekanga sendawo kubakhenkethi kwaye ibe yindawo yokuphangela yabantu abafuna ukulahleka ekucingeni ngekofu yencasa.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Perception Ikhefi ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Perception Ikhefi ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Perception Ikhefi ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.