Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweMisitho kunye neZiganeko Competition Category.

IbhronziUmsitho· 2020

Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Ibhaso Lebhronzi le-A' Design Award Winner in Umsitho Category

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Verified Award Winner

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Colors

The Design

About Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa

I-Fido Dido House yindlu yophawlo lweentsuku ezimbini eyenziwe eCovent Garden eLondon. Uyilo luguqulela ihlabathi elimnyama nelimhlophe lomlinganiswa uFido Dido elisemgangathweni-mbini ukuba libe sisithuba esisemgangathweni-mithathu. Iindwendwe zihamba kwiindawo ezinemixholo, kubandakanywa ikhabhathi ezaliswe zimpahla ezidumileyo kunye negumbi lokugcina ukutya elizaliswe zi-Fido Flakes. Ezinye iimpawu zibandakanya isithuthuthu sokupholisa, iihamock zokuphumla, udonga oluzenzayo lokuzoba, umculo ozolileyo, kunye nokuvavanywa kweemveliso. Le meko iyameleyo iimvakalelo ezininzi imema iindwendwe ukuba ziphumle kwaye izisa umyalezo weprojekthi ubomini.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Fido Dido House by 7UP Free Umsebenzi Ophambili Wokusekwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release