Problue Annual Posters Primary Function: Iposta by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Iposta by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuFota kunye nokuLungisa iiFoto Competition Category.

IsilivereUkufota· 2020

Problue Annual Posters Primary Function: Iposta

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Ibhaso Lesilivere le-A' Design Award Winner in Ukufota Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Iposta

Iposta zonyaka zeProblue luthotho lweeposta ezishicilelweyo ezenzelwe umanyano lokutshona emanzini. Iposta nganye ibonisa umqweno omnye enxibe zombini iimpahla zesixeko ezinesitayile kunye nesuti yokutshona emanzini, ngoko utshintsho phakathi kobomi bemihla ngemihla nokutshona emanzini luyenziwa lubonakale. Umbala oluhlaza obumfusa usetyenziswa kwindoda ngenxa yobuhle bayo, kwaye umbala obomvu usetyenziswa kwibhinqa. Amaphiko okuzimela abhekisela kwintshukumo yobomi basezidolophini. Iimeko ezahlukileyo zicwangciswe ngabom, njengokukhawuleza nokunganyakazi, iimpahla zemihla ngemihla nesuti yokutshona emanzini, ubugudu nobukhali. Iposta nganye iyi-420 nge-594 yeemilimitha ubungakanani.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Problue Annual Posters Primary Function: Iposta ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Problue Annual Posters Primary Function: Iposta iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Problue Annual Posters Primary Function: Iposta yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd