KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso ngu-Justin Vinet - Model/ctzn

Uyilo olubizwa ngokuba yi-KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso olwenziwe ngu-Justin Vinet - Model/ctzn ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2020

KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso

ngu Justin Vinet - Model/ctzn

Umxhasi: Unique Store Fixtures

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101411

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso

Ngenisa umxholo kunye nophawu luphela ngendlela yokuyila uyilo lwevenkile, ngakumbi kwintengiso yaseKhanada kunye nomthengi wase-Yorkdale. Sebenzisa amava opop ongaphambili kunye neendawo zamanye amazwe ukuqala nokwenza amava kwakhona. Yenza ivenkile yokugcina ukusebenza, enokuthi isebenze kakuhle kakhulu kwitrafikhi ephezulu kakhulu, kwindawo enobunzima.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. KitKat Chocolatory Uyilo Lwangaphakathi Lwentengiso idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Iithegi: pop-up, interactive, branding, experience, flagship,
Ubuchwepheshe Bokuvelisa: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Umngeni Woyilo: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Uphando: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inkuthazo: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Ubude Beprojekthi: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Ukuhamba Komsebenzi: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Iipathenti: Copyrights belong to Nestle, 1911
Amalungu Eqela: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Amagunya Emifanekiso: Photographer: One Method, 2019