Pop Pop Umsebenzi Wokuqala Ophambili by Tist

Pop Pop Umsebenzi Wokuqala Ophambili by Tist is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweMisitho kunye neZiganeko Competition Category.

IbhronziUmsitho· 2020

Pop Pop Umsebenzi Wokuqala Ophambili

by Tist

Client: Tist

Ibhaso Lebhronzi le-A' Design Award Winner in Umsitho Category

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Colors

The Design

About Pop Pop Umsebenzi Wokuqala Ophambili

I-Pop Pop yiyilo lomsitho wexesha lasebusika elenzelwe iivenkile ezisibhozo ezingahlawuli rhafu eKorea. Iprojekthi idibanisa izinto zenkcubeko nesithuba sorhwebo ukunika okungaphezu kwamava okuthenga. Umxholo weDolophu kaSanta udibanisa ubusika, iKrisimesi kunye nezipho, ukhumbuza imizuzu exabisekileyo yokuhamba. Imizobo yabalinganiswa, izilwanyana kunye nemithi idityaniswa yimigca edibanayo, ukuze imifanekiso ifundeke ngokungathi lipuzile. Ukukhanyiswa kwe-neon-flex, i-acrylic kunye ne-fomex kusetyenziswa ukongeza umbala nokukhanya kwisithuba sesakhiwo esimhlophe.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pop Pop Umsebenzi Wokuqala Ophambili ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pop Pop Umsebenzi Wokuqala Ophambili iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pop Pop Umsebenzi Wokuqala Ophambili iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk