Uyilo olubizwa ngokuba yi-Beauty United Space uYilo lwaNgaphakathi lweSaluni olwenziwe ngu-John Sun and Renee Zhu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.
IgolideIngaphakathi· 2020
Beauty United Space uYilo lwaNgaphakathi lweSaluni
Umxhasi: DDDD Creative Company
Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#104564Uyilo
Malunga ne-Beauty United Space uYilo lwaNgaphakathi lweSaluni
IBeauty United Space yisaluni yeenwele nobuhle ekwidolophu yaseWuhan, eTshayina. Umgangatho wangaphakathi ungangeemitha ezingama-220 ezisikweri kwaye udibanisa iinkonzo zokucheba iinwele, zokulungisa iinwele nezokuqaba ubuso kwindawo enye. Imibala engundoqo yesazisi sebhrendi yahlula iindawo kwaye idala umahluko omkhulu wemibala. Iimpawu ezingacacanga zebhasi zisetyenziswa njengomxholo kuyo yonke indawo. Izixhobo zokwakha ziquka amaqhosha e-terrazzo enziwe kwangaphambili, iithayile zesamente, isinyithi esingadleki esinesipili nesikrwelekileyo kunye nezitulo zeplastiki ezibunjiweyo. Iindawo zonxibelelwano nemiboniso yeemveliso zinceda iindwendwe ziyiqonde ibhrendi.
Ukuqatshelwa
Malunga ne-Ibhaso Legolide le-A' Design Award
Beauty United Space uYilo lwaNgaphakathi lweSaluni ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Beauty United Space uYilo lwaNgaphakathi lweSaluni iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Beauty United Space uYilo lwaNgaphakathi lweSaluni idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Imilinganiselo nePakishini
- About 220 square meters.
- Iithegi
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Ubuchwepheshe Bokuvelisa
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Umngeni Woyilo
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Uphando
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inkuthazo
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Ubude Beprojekthi
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Ukuhamba Komsebenzi
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Amalungu Eqela
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Amagunya Emifanekiso
- Photographer: Sensor Images
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