The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo ngu-Hong Kong Trade Development Council

Uyilo olubizwa ngokuba yi-The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo olwenziwe ngu-Hong Kong Trade Development Council ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IsilivereUmsitho· 2021

The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo

ngu Hong Kong Trade Development Council

Umxhasi: Hong Kong Trade Development Council

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Umsitho

52,507

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106404

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo

Book Text: I-Multiverse yindlela yokungenisa yentshayelelo eyilelwe iholo lomboniso wamawotshi neekloko eHong Kong. Le ndlela igubungela iimitha ezingama-745 zesikwere kwaye ikhokelela abandwendweli kwiibhutшi zamawotshi anophawu lwebranded. Ukungena kwe-rotunda enezipili kuphawula i-concourse. Ngaphakathi, umncombo we-LED ocacileyo omile ophakame ngeemitha ezi-5 onophahla oluxhonyiweyo olunezipili umi embindini. Iingxande ezinemixholo zikhokelela kwiindawo ezine kunye negumbi lokuphumla. Iindonga zakhiwe ngezakhelo ze-aluminium ezisebenziseka kwakhona ezambethiswe ngemizobo ye-vinyl kunye neepaneli ezinezipili. Ingcamango engaqhelekanga ibonisa ugxininiso lobuchule lomenzi wamawotshi obuchule oyilinganisayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Multiverse Primary Function: Indlela Yokungenisa Yentshayelelo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Imilinganiselo nePakishini: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Iithegi: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Ubuchwepheshe Bokuvelisa: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Umngeni Woyilo: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Uphando: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Inkuthazo: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Ubude Beprojekthi: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Ukuhamba Komsebenzi: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Iipathenti: Copyrights belong to Hong Kong Trade Development Council, 2019
Amalungu Eqela: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Amagunya Emifanekiso: Hong Kong Trade Development Council