Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba ngu-Hong Kong Trade Development Council

Uyilo olubizwa ngokuba yi-Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba olwenziwe ngu-Hong Kong Trade Development Council ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IsilivereUmsitho· 2021

Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba

ngu Hong Kong Trade Development Council

Umxhasi: Hong Kong Trade Development Council

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Umsitho

48,301

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106406

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba

I-Neon Nights ngumyilo womsitho owadalelwa umboniso wentengiso wefashoni eHong Kong. Ingcamango idibanisa iindlela zangoku zemibala yefashoni kunye nembonakalo yezimpawu zesitalato ze-neon zangaphambili zaseHong Kong. Kwayilwa iindawo ezintathu. Ukwamkelwa okusetyenziswayo kumi kumnyango omkhulu wendawo yomsitho. Ukungena kwiholo yomboniso kwafumana unyango oluhambelanayo. Ngaphakathi kwiholo, isithuba esisebenza ngeendlela ezininzi esingama-300 wemitha esikwere sibamba imiboniso yefashoni, iiseminari kunye neentlanganiso ezingekho semthethweni. Iifreyimu zesinyithi ezineepatheni ezisikiweyo, iipaneli ezinemibala ekhanyiselwa ngasemva kunye nezimpawu ezimbo ye-neon zibumba imbonakalo enomdla.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Neon Nights Isithuba soMququzeleli weNtengiso yeeNdaba yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Imilinganiselo nePakishini: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Iithegi: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Ubuchwepheshe Bokuvelisa: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Umngeni Woyilo: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Uphando: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inkuthazo: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Ubude Beprojekthi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Ukuhamba Komsebenzi: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Iipathenti: Copyrights belong to Hong Kong Trade Development Council, 2019
Amalungu Eqela: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Amagunya Emifanekiso: Hong Kong Trade Development Council