Anta Uyilo lwangaphakathi lwe-Ofisi ngu-Oatson Interior Design

Uyilo olubizwa ngokuba yi-Anta Uyilo lwangaphakathi lwe-Ofisi olwenziwe ngu-Oatson Interior Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IbhronziIngaphakathi· 2021

Anta Uyilo lwangaphakathi lwe-Ofisi

ngu Oatson Interior Design

Umxhasi: Oatson Interior Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ingaphakathi

11,605

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106420

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Anta Uyilo lwangaphakathi lwe-Ofisi

I-Anta luyilo lwangaphakathi lweziko eliphambili labucala lomqondiso weempahla zezemidlalo eShanghai, eTshayina. Umgangatho ngamnye ukususela kumgangatho wesibini ukuya kowesihlanu unikezelwe kubucala ngabunye beli qela. Inxalenye yomgangatho wesiseko inophahla eliphakamileyo ngeemitha ezisibhozo kunye nesikrini esikhulu se-LED esibonakala ngasengaphandle. Imigca egudileyo emdaka, imifanekiso yezemidlalo emhlophe kunye nesimo sonobumba wophawu lomqondiso obomvu zibumba indawo yesango lokungena. Indawo yokuphumla ebomvu kunye nomgangatho oluhlaza ezulu zilandela umbala weempawu ezimbini zomqondiso. Izinto zokugqibezela zibandakanya ipeyinti yepleyiti ye-aluminiyam, iveniya ye-oki, imabhile kunye negranite.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Anta Uyilo lwangaphakathi lwe-Ofisi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Anta Uyilo lwangaphakathi lwe-Ofisi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Anta Uyilo lwangaphakathi lwe-Ofisi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Imilinganiselo nePakishini: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Iithegi: interior design, workplace, brand, modern, international
Ubuchwepheshe Bokuvelisa: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Umngeni Woyilo: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Uphando: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inkuthazo: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Ubude Beprojekthi: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Ukuhamba Komsebenzi: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Amalungu Eqela: Chief designer: Yan Deng
Chief designer: Jia Rong