Transformers the Skin Test House Ivenkile Yesikhashana ngu-Hsuan-Hui Lee

Uyilo olubizwa ngokuba yi-Transformers the Skin Test House Ivenkile Yesikhashana olwenziwe ngu-Hsuan-Hui Lee ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IntsimbiIngaphakathi· 2021

Transformers the Skin Test House Ivenkile Yesikhashana

ngu Hsuan-Hui Lee

Umxhasi: Birkin Creative Integrated Marketing Service Limited

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ingaphakathi

20,547

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#107197

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Transformers the Skin Test House Ivenkile Yesikhashana

I-Transformers the Skin Test House yivenkile yesikhashana eyenzelwe uphawu lwezinto zokuhombisa. Ivenkile yakhiwe ngamaza (containers) anesakhelo sesinyithi (steel), ngoxa umgangatho, uphahla neendonga zenziwe ngezinto zomthi kunye nezinto ezingakhathazi imvelo. Amabhokisi okukhanya e-LED kunye neevithrini zibonisa iimveliso ezingaphakathi. Iindawo (units) zingahlangenwa kwiiyure ezilishumi elinambini, kwaye zingadibaniswa ngokohlukileyo, kwaye kungenzeka kongezwe ushamelela wexesha lemvula. Zonke izinto zisebenziseka ngaphezulu, kwaye ivenkile ihlangenwe kwaye ichithwe malunga namashumi omathandathu izihlandlo kwiziganeko zokubonisa kwiindawo zoluntu.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Transformers the Skin Test House Ivenkile Yesikhashana ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Transformers the Skin Test House Ivenkile Yesikhashana iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Transformers the Skin Test House Ivenkile Yesikhashana iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Imilinganiselo nePakishini: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Iithegi: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Ubuchwepheshe Bokuvelisa: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Umngeni Woyilo: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Uphando: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inkuthazo: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Ubude Beprojekthi: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Ukuhamba Komsebenzi: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Amalungu Eqela: Birkin Creative Integrated Marketing
Amagunya Emifanekiso: Birkin Creative Integrated Marketing