LiNing 8th Gen Primary Function: Ivenkile Ephambili ngu-Yingtao Xu

Uyilo olubizwa ngokuba yi-LiNing 8th Gen Primary Function: Ivenkile Ephambili olwenziwe ngu-Yingtao Xu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2021

LiNing 8th Gen Primary Function: Ivenkile Ephambili

ngu Yingtao Xu

Umxhasi: Li Ning (China) Sports Goods Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

16,841

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109123

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-LiNing 8th Gen Primary Function: Ivenkile Ephambili

LiNing 8th Gen yivenkile ephambili yebhrendi yezemidlalo, egubungela imimitha eyi-2049 ejikeleze. Uyilo luthatha kumendo wokubaleka nakwiinkundla zebhola yomnyazi. Isango libonisa iimveliso zokubaleka phantsi kwamabhande okukhanya atshintsha imibala akhanya ngokwesingqi. Isikrini se-LED esiphakathi sikhumbuza iiskrini ezingaphezulu kweenkundla zebhola yomnyazi kwaye sifake umboniso webhola yomnyazi. Iindawo ezingaphakathi zisebenzisa isamente elula, ngelixa iisheluvu zenziwe ngentsimbi kunye nentsimbi engagqwalisiyo enomgangatho wesinongo se-carbon fiber. Iisheluvu zinokuqhawulwa ziphinde zisetyenziswe kwakhona ukunciphisa inkunkuma. Iimpahla ziqoqwa ngokwezihloko ezicacileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

LiNing 8th Gen Primary Function: Ivenkile Ephambili ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. LiNing 8th Gen Primary Function: Ivenkile Ephambili iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. LiNing 8th Gen Primary Function: Ivenkile Ephambili yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Imilinganiselo nePakishini: The store's area is 2049 sqm.
Iithegi: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Ubuchwepheshe Bokuvelisa: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Umngeni Woyilo: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Uphando: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inkuthazo: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Ubude Beprojekthi: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Ukuhamba Komsebenzi: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Amalungu Eqela: Designer: Xu Yingtao
Designer: Yu Danfeng
Amagunya Emifanekiso: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.