Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela by Mingbin Yang

Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2021

Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela

by Mingbin Yang

Client: Niuniu Western Food

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela

INiuniu Western Food yindawo yangaphakathi yendawo yokutyela egubungela imitha eyisikwere engama-400. Uyilo lusebenzisa uhlelo lombala wophawu ngokuthe ngqo phakathi kwesithuba. I-orange, umbala ophambili wophawu, udityaniswa nombala wengca yomhlaba kunye nombala weblowu wesibhakabhaka ezikhutshwe kwindalo. Uluhlu lombala luveza intlonelo yendalo yendalo ngokuthelekiswa okulula kokubonwayo. Umzobo osodongeni usebenzisa imizobo enjengekabantwana ukwakha umfanekiso wentsapho yomlinganiswa wophawu. Izinto ezisetyenzisiweyo ziquka i-peyinti, isinyithi, ilitye kunye netayile. Uyilo lwenziwa ukuze luhambelane nesabelo-mali esinqongophele sokwakhiwa.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Niuniu Western Food Umsebenzi Wangaphakathi Kwendawo Yokutyela iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD