MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso ngu-Chia Yu Tung

Uyilo olubizwa ngokuba yi-MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso olwenziwe ngu-Chia Yu Tung ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IbhronziIngaphakathi· 2021

MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso

ngu Chia Yu Tung

Umxhasi: C.Y Tung

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ingaphakathi

7,798

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119989

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso

MaGnesium Hub luyilo lwengcamango lwesikhululo se-National Geographic Society ePresidio, indawo yembali eSan Francisco. Indawo yorhwebo esetyenziswa ngeendlela ezahlukeneyo iquka indawo yomboniso, ikofi kunye nendawo yomsebenzi, ekwisakhiwo esineempahla ezimbini esijonge kwibhulorho iGolden Gate. Uyilo luphefumlelwe yifowutografi yamandulo esebenzisa iflash, apho impuphu yemagnesium etshayo yayidala ukukhanya. Umgangatho wokuqala umnyama, njengangaphambi kokuqhwaqhwazwa kweflash, ze umgangatho wesibini ukhanyisiwe, njengasemva kokuqhwaqhwazwa kweflash. Ukuhamba-hamba, ilobhi kunye neendawo zomboniso zicwangciselwe ubuchule kunye nembonakalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. MaGnesium Hub Uyilo Lwangaphakathi Kwendawo Yomboniso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Imilinganiselo nePakishini: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Iithegi: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Ubuchwepheshe Bokuvelisa: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Umngeni Woyilo: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Uphando: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inkuthazo: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Ubude Beprojekthi: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Ukuhamba Komsebenzi: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Amagunya Emifanekiso: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI