Be:side IKhefi noBuhle by Akitoshi Imafuku and Lily Sugiyama

Be:side IKhefi noBuhle by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2021

Be:side IKhefi noBuhle

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Be:side IKhefi noBuhle

Ngomceli-mngeni omtsha weFunabashiya enembali ende ukususela ngowe-1805 njengevenkile ye-arrowroot mochi, abayili bacinga ukuba kubalulekile ukubuyela kwiingcambu zabo kunye nokuxabisa imbali yabo ende, ngoko ke, basebenzise i-arbor ye-wisteria eyaziwayo yevenkile yabo ephambili kuyilo lonke lwendawo yokungena. Ayikokuba olu yilo olunamandla lwendawo yokungena lugqame kwindawo yokuhlala ethuleyo eAoyama luze lutsale abantu kuphela, kodwa lukwasebenza njengendawo yokuhlala yangaphandle yabathengi babo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Be:side IKhefi noBuhle ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Be:side IKhefi noBuhle iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Be:side IKhefi noBuhle iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)