MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo ngu-Star

Uyilo olubizwa ngokuba yi-MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo olwenziwe ngu-Star ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi.

IgolideI-Inthafeyi· 2021

MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo

ngu Star

Umxhasi: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-I-Inthafeyi

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120910

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo

I-MG iSmart lujongwano lwenkqubo yolwazi nolonwabo eyilelwe iimoto zophawu lwe-MG. Olu jongwano luxhasa ukungeniswa kwimarike entsha ngesisombululo esilungiselelwe ngokukhethekileyo esakhelwe kuqhagamshelwano, kwiindawo zokuchukumisa zedijithali nakubancedisi abakrelekrele. Uphando kunye neeseshoni zokucinga izimvo nabeqela lophawu kunye nabathengi kwiimarike ekujoliswe kuzo zakhokela iindlela zokusetyenziswa ngabasebenzisi. Kwenziwa iiprototayipu zeengcamango ezintathu zokusebenzisana, kwaza kwavavanywa iindlela ezintandathu zokubonakala phambi kokuba kukhethwe indlela enye yokugqibela kwaye yaphuhliswa ngokweenkcukacha. Izithuthi ezixhotyiswe nge-MG iSmart zisendleleni eIndiya naseThailand.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. MG iSmart Ujongwano lweNkqubo yoLwazi noLonwabo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Imilinganiselo nePakishini: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Iithegi: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Ubuchwepheshe Bokuvelisa: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inkuthazo: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Ubude Beprojekthi: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Amalungu Eqela: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.