Embrace Umsebenzi Ophambili Wendawo by Supernova Art Embassy

Embrace Umsebenzi Ophambili Wendawo by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo loBugcisa obuHle kunye nokuFakwa kwoBugcisa Competition Category.

IntsimbiUbugcisa obuHle· 2021

Embrace Umsebenzi Ophambili Wendawo

by Supernova Art Embassy

Client: Memorandum Project

Ibhaso Lentsimbi le-A' Design Award Winner in Ubugcisa obuHle Category

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The Design

About Embrace Umsebenzi Ophambili Wendawo

Isihloko Sencwadi: Embrace ngumfanekiso wodonga oyilelwe indawo ethile, upeyintwe kubuso besakhiwo eSterlitamak. Umfanekiso lo unobude obuziimitha ezingama-27 nobubanzi obuziimitha ezili-15, unomphakathi opeyintiweyo owenza iimitha ezisikwere ezingama-405. Kusetyenziswe iipeyinti zobuso besakhiwo needola zokupeyinta, kanti nezinyusi zesakhiwo zavumela ukupeyintwa kubude obuphakamileyo. Lo msebenzi wobugcisa wathatha iiveki ezintathu. Ibali elibonisiweyo likhumbula ijoni lomkhosi wamahlala emhlabeni we-170 waseSterlitamak elathi lisiya edabini laphathe iwotshi yesiliva yasepokothweni laza lathembisa ukubuya nayo. Intsalela yalo kunye newotshi kwafunyanwa ngo-2015 kwaza kwaziswa ekhaya kumfazi walo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Embrace Umsebenzi Ophambili Wendawo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Embrace Umsebenzi Ophambili Wendawo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Embrace Umsebenzi Ophambili Wendawo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.

Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
Dimensions & Packaging: Height 27 m, width 15 m, total artistic painting square 405 sq.m
Tags: mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
Production Technology: Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
Design Challenge: 4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
Research: Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.

Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
Inspiration: The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"

In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
Project Duration: The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.

There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
Operation Flow: Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.

It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
Patents: Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
Team Members: Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
Image Credits: Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.