Same But Different Umsebenzi Wobugcisa by Asya Demidova

Same But Different Umsebenzi Wobugcisa by Asya Demidova is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo loBugcisa obuHle kunye nokuFakwa kwoBugcisa Competition Category.

IntsimbiUbugcisa obuHle· 2021

Same But Different Umsebenzi Wobugcisa

by Asya Demidova

Client: Asya Demidova

Ibhaso Lentsimbi le-A' Design Award Winner in Ubugcisa obuHle Category

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Colors

The Design

About Same But Different Umsebenzi Wobugcisa

Kuyafana Kodwa Kwahlukile luyilo lobugcisa oluguqula ivumba libe simo esibonakalayo. Umsebenzi lo usekelwe kwi-isomers, ekuthiwa ziyinto ezidibanisiweyo ezinefomula efanayo yezichumisi, kodwa zinohlobo olwahlukileyo lokucwangciswa kwe-athom, ngoko ke zinakho ukuphatha amavumba amabini eyahlukeneyo. Umfanekiso ngamnye ubambe amavumba amabini anokunxulumana, adibanise imilo yayo yemolekyul kube simo esinye. Iimilo ziprintiwe nge-3D kwaye zigqunywe ngamanqaku amaninzi opende weholographic asetyenziswa ngesixhobo semoshini yomoya ye-industrial airbrush. Amagumbi angaphakathi anezinto ezimunca amanzi agcina amavumba, aze asasazeke ngaphandle ngemibhobho encinci. Abatyeleli banako ukubamba baphinde banuse umfanekiso ngamnye.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Same But Different Umsebenzi Wobugcisa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Same But Different Umsebenzi Wobugcisa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Same But Different Umsebenzi Wobugcisa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
Dimensions & Packaging: The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
Tags: smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
Production Technology: The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
Design Challenge: The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
Research: There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
Inspiration: The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
Project Duration: The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
Operation Flow: People can smell and grab the sculptures to experience them from different angles.
Team Members: Art Direction & Design – Asya Demidova