Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo loBugcisa obuHle kunye nokuFakwa kwoBugcisa Competition Category.

IbhronziUbugcisa obuHle· 2022

Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Ubugcisa obuHle Category

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The Design

About Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa

Umbhalo weNcwadi: I-Steady Power Wire Art ngumsebenzi wobugcisa owenzelwe umboniso wesikhumbuzo sonyaka wenkampani. Ukumiselwa oku kusebenzisa iingcingo zobhedu ezinikezelwe ngumenzi weengcingo nekhebula lombane ukuze kudalwe umzobo womthi omkhulu ophawula inkampani. Kukho imifanekiso emihlanu yobomi bemihla ngemihla eqhubeka isuka emthini: ivenkile yenyongo (porridge), itafile yesidlo, uloliwe, itempile, kunye nesibane sokulumkisa (beacon). Ukukhanya okutshintshayo kunye nokulandisa ngesandi kuhamba nemizobo yengcingo, ngoxa imithunzi yengcingo iwela phezu kweendonga nakuphahla. Lo msebenzi ugubungela indawo elingana ne-281 yeemitha ezisikwere, kwaye ubonisa indlela umbane oxhasa ngayo ubomi bemihla ngemihla obuqhelekileyo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Steady Power Wire Art Umsebenzi Ophambili: Ukumiselwa koBugcisa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd