Naive Blue Lab Indawo Yokudubula Ifoto by SIG Design

Naive Blue Lab Indawo Yokudubula Ifoto by SIG Design is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2022

Naive Blue Lab Indawo Yokudubula Ifoto

by SIG Design

Client: Naive Blue

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab Indawo Yokudubula Ifoto

I-Naive Blue Lab yindawo entsha yamava esungulwe nguNaive Blue, uphawu olubonelela ngeenkonzo zokufota. Imimandla enemisebenzi eyahlukeneyo iyahlula ngombala, ukwenzela ukuba indawo nganye ibe nokuzimela kunye nokuguquguquka, kwaye ibonakalisa ukucoceka kunye nobugcisa be-laboratory. Iinkcukacha ezininzi Izicwangciso kunye nezinto ezigqwesileyo zisetyenziswa, ukwenzela ukuba umgangatho wendawo uphuculwe. Ngokusebenzisa ubume besiqithi kunye nokunyakaza kwesetyhula, kudibaniswa nomboniso ovulekileyo kunye nokhululekileyo, izisa abathengi amava e-flexible space.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Naive Blue Lab Indawo Yokudubula Ifoto ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Naive Blue Lab Indawo Yokudubula Ifoto iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Naive Blue Lab Indawo Yokudubula Ifoto iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue