Fantasy Factory Ivenkile Yokuthengisa by SIG Design

Fantasy Factory Ivenkile Yokuthengisa by SIG Design is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IgolideIngaphakathi· 2022

Fantasy Factory Ivenkile Yokuthengisa

by SIG Design

Client: Nayuki

Ibhaso Legolide le-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Ivenkile Yokuthengisa

Umzi-mveliso wefantasy kunye nokubhaka kwindawo njengendawo yokuthengisa ephambili, idibanisa iti, ukuthengisa, izipho ze-IP, kunye namacandelo ebar ukwenza ivenkile yefektri esebenzayo. Ingqikelelo yoyilo i-FTY yacatshulwa kwiFactory. F umele Fair. Ukuhamba okukhulu kwabantu kunye neendidi zeemveliso ezityebileyo, indawo yayicwangciswe ngendlela yemarike. T imele iXesha. Umbala wevenkile utsalwa kwiinguqu zemibala yesibhakabhaka, oku kuthetha ukutshintsha kwexesha losuku. UY ubhekisa kuWe (abathengi). Okuhlukileyo Wena esipilini kwandiswe kwisixhobo multi-dimensional interactive.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Fantasy Factory Ivenkile Yokuthengisa ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Fantasy Factory Ivenkile Yokuthengisa iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Fantasy Factory Ivenkile Yokuthengisa idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019