Blue Frog Bar Kunye Yokutyela by SIG Design

Blue Frog Bar Kunye Yokutyela by SIG Design is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IntsimbiIngaphakathi· 2022

Blue Frog Bar Kunye Yokutyela

by SIG Design

Client: Blue Frog

Ibhaso Lentsimbi le-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

Verify Award Status for #127951

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Colors

The Design

About Blue Frog Bar Kunye Yokutyela

Isele eliBlue libonelela ngokutya okugcadiweyo kunye neecocktails. Uyilo luyafuneka ukubonisa iimpawu zenkcubeko yaseMelika yanamhlanje. Ukudala indawo evulekileyo nekhululekileyo ukuhlangabezana neemeko ezahlukeneyo zentlalo, ngoko ke abathengi banokuba namava okudlela amnandi. Inkcubeko ye-100 ekhethekileyo yokudubula izisa uchulumanco kunye nomngeni kubathengi. Ke ngoko, ibha liziko elibonakalayo lokuhambisa uchulumanco kuyo yonke indawo. Izixhobo ezahlukeneyo, iimilo ezinamanqwanqwa amaninzi kunye nokuhlobisa ubugcisa bamkelwe ukudala indawo ephezulu.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Blue Frog Bar Kunye Yokutyela ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Blue Frog Bar Kunye Yokutyela iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Blue Frog Bar Kunye Yokutyela iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing