Science is O2 Incwadi Yesikolo Yokufunda by Jaehun Kim

Science is O2 Incwadi Yesikolo Yokufunda by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lweMfundo, iziXhobo zokuFundisa kunye nokuQulatheyo kokuQeqesha Competition Category.

IgolideImfundo· 2022

Science is O2 Incwadi Yesikolo Yokufunda

by Jaehun Kim

Client: Visang

Ibhaso Legolide le-A' Design Award Winner in Imfundo Category

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The Design

About Science is O2 Incwadi Yesikolo Yokufunda

I-Science is O2 luluhlu lweencwadi zesikolo zenzululwazi ezenzelwe abafundi bamabanga aphantsi, aphakathi nawaphezulu. Iqweqwe ngalinye linekhowudi ye-QR emile okwesitshixo edibanisa nolwazi lwencwadi, iimemo zentengiso kunye neevidiyo zenzululwazi. Ezinye iikhowudi ze-QR zibekwe ecaleni kwezinto eziphambili ngaphakathi kwiincwadi, zivula amathuba okufikelela kwiividiyo zovavanyo lwenzululwazi kunye nemibuzo eyongezelelweyo. Ukugqunywa nge-matte, imizobo ye-epoxy kunye nokugqibela okumenyezelayo kwenza umfanekiso ophilayo, obonakala ngathi unemilinganiselo emithathu. Iikona zijikelezisiwe ukuze zibanjwe ngokukhuselekileyo, kwaye amakhonkco edijithali andisa ukufunda kude kudlule iphepha elishicilelweyo.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Science is O2 Incwadi Yesikolo Yokufunda ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Science is O2 Incwadi Yesikolo Yokufunda iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Science is O2 Incwadi Yesikolo Yokufunda idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Team Members: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Image Credits: Visang Creative Design Lab, 20121