Amaro Ivenkile Yokuphila ngu-Leticia Nobell

Uyilo olubizwa ngokuba yi-Amaro Ivenkile Yokuphila olwenziwe ngu-Leticia Nobell ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2022

Amaro Ivenkile Yokuphila

ngu Leticia Nobell

Umxhasi: Amaro

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

11,786

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#131705

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Amaro Ivenkile Yokuphila

Iivenkile ezintsha zeAmaro ezibonakalayo zibonisa uhlobo lwendawo ekusingwa kuyo, ukudibanisa abasetyhini kwifashoni, uyilo, itekhnoloji, ubuhle kunye nempilo entle kwiindidi ezahlukeneyo ngaphakathi koyilo lolwelo. Iigophe kunye nemigca yesifazana yowesifazane, ukulula kwizinto eziluhlaza kunye nokudityaniswa kwendalo kuphefumlelwe olu yilo, apho umxhasi uya kuziva amkelekile kwaye onwabile kwindawo ethi, ngexesha elifanayo, i-minimalist kunye nobutyebi, i-tech kunye ne-cosy, mihla kunye nokufudumala, ukuguqula izichasi zibe zihambelanayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Amaro Ivenkile Yokuphila ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Amaro Ivenkile Yokuphila iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Amaro Ivenkile Yokuphila yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Imilinganiselo nePakishini: Total floor area is 1300 square meters
Iithegi: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Ubuchwepheshe Bokuvelisa: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Umngeni Woyilo: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Uphando: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inkuthazo: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Ubude Beprojekthi: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Ukuhamba Komsebenzi: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Amalungu Eqela: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Amagunya Emifanekiso: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso