Wu Sian Teahouse Yorhwebo ngu-Gong Cha California and Vinci Solution

Uyilo olubizwa ngokuba yi-Wu Sian Teahouse Yorhwebo olwenziwe ngu-Gong Cha California and Vinci Solution ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IntsimbiIngaphakathi· 2022

Wu Sian Teahouse Yorhwebo

ngu Gong Cha California and Vinci Solution

Umxhasi: Gong cha CA Franchise

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ingaphakathi

15,159

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137016

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Wu Sian Teahouse Yorhwebo

Iprojekthi yoyilo yeGong cha, ebizwa ngokufanelekileyo, iWu Sian, iguqulela ngokungenasiphelo kwisiTshayina kwaye inokubonwa ngamabhongo ayo okwanda kwehlabathi. Imibono yokuqala yoyilo lwendlu yeti igqithisa indawo etofotofo kunye neyangoku kuye wonke umntu osuka kuzo zonke iindlela zobomi ukuba angcamle kwaye ayonwabele. Ukusetyenziswa komthi wendalo, ilitye lebhastile, iimpawu zentsimbi, kunye nemibala yebrand kuyo yonke ingaphakathi lendlu yeti kubonakalisa amaxabiso aphambili enkampani: iTea, iqabane, ubugcisa, ukungcamla, kunye nomzuzwana. Izinto eziphilayo ezisetyenziselwa ukudala ukufudumala kunye nokukhuthaza ukonwabela iti yazo kunye nokusingqongileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Wu Sian Teahouse Yorhwebo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Wu Sian Teahouse Yorhwebo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Wu Sian Teahouse Yorhwebo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Imilinganiselo nePakishini: The project covers a total of 1,197 square footage.
Iithegi: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Ubuchwepheshe Bokuvelisa: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Umngeni Woyilo: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Uphando: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inkuthazo: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Ubude Beprojekthi: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Ukuhamba Komsebenzi: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Amalungu Eqela: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Amagunya Emifanekiso: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global