Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala ngu-Rich Honour International Designs Co., Ltd

Uyilo olubizwa ngokuba yi-Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala olwenziwe ngu-Rich Honour International Designs Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IbhronziIngaphakathi· 2022

Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala

ngu Rich Honour International Designs Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ingaphakathi

16,529

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137142

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala

Umbhalo Wencwadi: I-Galaxy Command HQ ye-ACG yivenkile enkulu yokurhweba yokuqala eTaipei, eTaiwan, egubungela imitha esisikwere engama-232 kumgangatho wokuqala wemol yezokuthengisa. Ivenkile ibonisa iimveliso ze-anime, i-comic kunye nemidlalo ngokusekelwe kwindlela yokubalisa endaweni yokuba ngokuphathelene noshishino olubaluleke ngokwelona hlelo. Uhambo lomthengi lugqitha kwiindawo ezintlanu: intangana yeembonakaliso ezizodwa, indawo yokwamkela iinkonzo zabathengi, indawo yezixhobo zeempahla zomlingiswa, iGumbi le-Muse njengendawo yothutho, kunye nendawo engaphandle eyenziwe njengesixeko sombhobho obonakalisayo. Imizobo ye-manga, izinto ezibonakalisayo kunye nemibala eqinileyo abonisa amazwe agqithelana omnye komnye.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Galaxy Command HQ of ACG Ivenkile Enkulu Yokuqala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Imilinganiselo nePakishini: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Iithegi: ACG, MAG, E-Muse
Ubuchwepheshe Bokuvelisa: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Umngeni Woyilo: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Uphando: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inkuthazo: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Ubude Beprojekthi: Oct.2020~May.2021 in Taipei, Taiwan.
Ukuhamba Komsebenzi: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Amalungu Eqela: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee