Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam ngu-Atelier Brueckner

Uyilo olubizwa ngokuba yi-Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam olwenziwe ngu-Atelier Brueckner ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2022

Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam

ngu Atelier Brueckner

Umxhasi: Audemars Piguets

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

31,524

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138641

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam

IMusee Atelier Audemars Piguet ngumzimba wangaphakathi wemyuziyam owenzelwe umenzi weewotshi waseSwitzerland. Umboniso ugubungela iimitha ezisikweri ezili-1,100 kwaye ukwilali yaseLe Brassus, eSwitzerland, apho inkampani yasekwa khona. Iindwendwe zilandela indlela ejikelezayo ehambayo enebali eliqingqiweyo, kwaye isahluko ngasinye sinolwimi lwaso lokuyila. Imifanekiso eqingqiweyo, ii-automata kunye nezakhiwo ezinyakazayo zinika isingqi kumboniso, odityaniswe ngokubonakalayo nomhlaba ojikelezileyo. Ukubonakala okuphindiweyo namathunzi ziyatshintsha ngokwexesha losuku nangokwexesha lonyaka.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Audemars Piguet UYilo Lwangaphakathi Lwemyuziyam idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Imilinganiselo nePakishini: The exhibition area is 1,100 sqm.
Iithegi: Watch, Audemars, Piguets, craftmanship, luxury
Ubuchwepheshe Bokuvelisa: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Umngeni Woyilo: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Uphando: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inkuthazo: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Ubude Beprojekthi: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Ukuhamba Komsebenzi: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Amalungu Eqela: Wassim Melki
Sungha Kim
Amagunya Emifanekiso: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer