Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuFota kunye nokuLungisa iiFoto Competition Category.

IsilivereUkufota· 2022

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota

by Florian W. Mueller

Client: Porsche China

Ibhaso Lesilivere le-A' Design Award Winner in Ukufota Category

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota

Multivision Porsche Shanghai luthotho lomsebenzi wobugcisa wokufota owenzelwe iPorsche China. Umfanekiso ngamnye udibanisa iifoto ezintathu kwisakhelo esinye ngokusebenzisa i-multiple exposure. Olu thotho lubonisa ubuso obahlukeneyo baseShanghai, ukusuka kwiindawo zesiNtu zamandulo zaseTshayina kunye nolwakhiwo lweFormer French Concession ukuya kwizakhiwo zesimanje zeglasi neentsimbi. Imoto yezemidlalo ivela kuwo wonke umfanekiso kwaye ihlala inokwaziwa nangona kukho iindawo ezikwimigangatho eyahlukeneyo ejikeleze yona. Le mifanekiso yenziwe ngokufota kwedijithali kwaye ivelisiwe njengeeprinti zobugcisa obucwangcisiweyo ezibekwe kwiipaneli ze-aluminium composite ngeenani ezinomda.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Multivision Porsche Shanghai Primary Function: Umsebenzi Wobugcisa Wokufota yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy