Prt Ifoto by Simone Hutsch is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lokuFota kunye nokuLungisa iiFoto Competition Category.

IbhronziUkufota· 2022

Prt Ifoto

by Simone Hutsch

Client: Heysupersimi

Ibhaso Lebhronzi le-A' Design Award Winner in Ukufota Category

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Verified Award Winner

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Colors

The Design

About Prt Ifoto

Olu ngcelele lubonisa izakhiwo zemveli kunye nezahlukileyo zasePorto, ePortugal. Lelinye lamaziko amadala aseYurophu kwaye idume kakhulu ngewayini yasePort. Izindlu zembali zitolikwa nge-pastel dreamworld yothuli kunye nokusa, i-gutters zegolide kunye namafu axhasa i-surreal kodwa i-vibes enoxolo. Izakhiwo zesiNtu zasePorto zigqibelele ukwenza i-surreal, i-pastel dreamworld enamafu.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Prt Ifoto ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Prt Ifoto iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Prt Ifoto iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series features the very traditional and unique buildings of Porto, Portugal. It is one of the oldest European centres and its most famous for port wine (named after the city).
The little houses are interpreted with a pastel dreamworld of dust and dawns. Golden gutters and clouds are supporting the surreal but peaceful vibes.
Dimensions & Packaging: JPGs that can be used for large prints (A1)
Tags: Architecture photography, minimal, building, pastel colours, porto, clear sky
Production Technology: Adobe Photoshop, Sony A7rii
Design Challenge: Even tho it seems all buildings are unique and existing once on a fist glance, it is not the case. Many of them use the same (ish) tiles or the same build style. The second challenge were the very narrow streets that made it difficult to stand away enough from the building to photograph it. Lastly removing people, signs or other distracting elements in the retouch was very time consuming.
Research: Porto is one of the oldest European centres, located along the Douro River estuary in northern Portugal and its most famous for port wine (named after the city). The magnificent bridges, the medieval quarter of Ribeira with its narrow, cobbled streets, shops and cafes and characterised buildings with ornate baroque interior and rich, gilded carvings make the city very unique.
Inspiration: The 'accidentally Wes Anderson' vibe is all over the city and instantly inspiring. Porto's traditional buildings are perfect to create a surreal, pastel dreamworld with clouds.
Project Duration: The photos were taken during a long weekend end January 2022 and finished editing in the beginning of March 2022. So far they are living only in digital spaces on several creative platforms.
Operation Flow: The images could be used for an exhibition in a gallery.