Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo by Ling Lin

Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo by Ling Lin is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2023

Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo

by Ling Lin

Client: Fungc Hh Design

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo

I-Sun Dachun yiyeza lezinxibo elingaphakathi eyagqitywa ngo-2021 eJiangsu, eTshayina. Uyilo lusebenzisa imiboniso engahlelekanga yesakhiwo kunye namabhloko ngaphakathi kwesimo esiyilelwe njengesikwere. Umboniso ophambili ngaphambili, umboniso wezinxibo, igumbi lokulinganisa, igumbi le-VIP kunye nekhawuntara yokuhlawula, kudibanisiwe ngokulandelelana komgca omnye wokuhamba. Ipeyinti yobugcisa emhlophe idityaniswe nemiphumo emnyama nesiliva ukwenza indawo ibe nobunye. Izibane ze-track spotlight ezifakwe kuphahla ziyawukhanyisa umnxeba wezinxibo, kwaye izibuko zenza umboniso wandiswe kubanzi. Iindawo zangaphakathi zixhasa umfanekiso wophawu kunye namava angaphakathi evenkileni.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sun Dachun Iimeko Zangaphakathi Zevenkile Yezinxibo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags: interior design, store, fashion, material, modern
Production Technology: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration: The project finished in 2021 in Jiangsu, China.
Operation Flow: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
Team Members: Designer: Ling Lin