Haocailou Uyilo Lwangaphakathi Lwerestyu by Sig Studio

Haocailou Uyilo Lwangaphakathi Lwerestyu by Sig Studio is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IsilivereIngaphakathi· 2023

Haocailou Uyilo Lwangaphakathi Lwerestyu

by Sig Studio

Ibhaso Lesilivere le-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About Haocailou Uyilo Lwangaphakathi Lwerestyu

IHaocailou luyilo lwangaphakathi lwerestyu olubonisa inkcubeko yaseShunde. Kwinkcubeko yaseShunde, uHaocai uthetha ithamsanqa elihle, imibhiyozo kunye nombala otyebileyo. Le projekthi isebenzisa izibane ezininzi, imibala yesintu kunye nezinto ezakhiwe ngamaleko ukwenza imeko-bume ephilileyo. Iphoenix, olungumqondiso wethamsanqa elihle kunye negama lesiqhulo lasekuhlaleni laseShunde, ngowona mxholo uphambili. Izinyuko ezityheli, ezinezibambo ezisebenza njengemiqadi exhasayo, zikhokelela kwibhari ephezu kwayo kukho isikhephe sephoenix esineleko ezimbini esikwagcina newayini. Amagumbi abucala kumgangatho wesithathu akhumbuza ngezibane zentlanzi zesintu.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Haocailou Uyilo Lwangaphakathi Lwerestyu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Haocailou Uyilo Lwangaphakathi Lwerestyu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Haocailou Uyilo Lwangaphakathi Lwerestyu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Dimensions & Packaging: The project area is 542sqm.
Tags: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Production Technology: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Design Challenge: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Research: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Inspiration: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Project Duration: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Operation Flow: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patents: Copyrights belong to SIG Studio,2021.
Team Members: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Image Credits: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021