Burton Chengdu Ivenkile ngu-Sa and Boo Studio

Uyilo olubizwa ngokuba yi-Burton Chengdu Ivenkile olwenziwe ngu-Sa and Boo Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2023

Burton Chengdu Ivenkile

ngu Sa and Boo Studio

Umxhasi: SA and BOO Studio

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

31,531

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#146820

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Burton Chengdu Ivenkile

Amaxesha avuselelayo kunye nokudala ayenzeka rhoqo ngoku kwaye emva koko umzobi weqela uzobe iseti ye-comic efana nomfanekiso ukuguqulela isikhokelo somsebenzisi wezixhobo zekhephu kunye nophuhliso lwembali yophawu, uphando ngembali yophawu kunye nenethiwekhi yoluntu e-China ukwenza. ivenkile indawo ephawulekayo kunye nokufota ngomnye umngeni, iqela loyilo lisebenza nzima ekudibaniseni isakhiwo sokwakhiwa kweenkuni zesiShayina kunye nesakhiwo sezakhiwo zanamhlanje kunye nokubuyisela imemori yembali ye-brand kule ndawo ephikisanayo yinjongo yokugqibela.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Burton Chengdu Ivenkile ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Burton Chengdu Ivenkile iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Burton Chengdu Ivenkile idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Imilinganiselo nePakishini: The interior area is 265 sqm, the facade area is about 210 sqm.
Iithegi: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Ubuchwepheshe Bokuvelisa: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Umngeni Woyilo: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Uphando: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Inkuthazo: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Ubude Beprojekthi: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Ukuhamba Komsebenzi: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Amalungu Eqela: Bonnie Liao
Lisa Liu
Pavel Zhu
Amagunya Emifanekiso: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu